Simply ask if they have a budget at all for this particular campaign. Brands also constantly look for influencers who are true fans of their brands and therefore credibly spread the love among their followers. Beginning influencers typically begin their promotional work with small brands – often ones who can’t afford a marketing budget. This past week, I landed a dream collaboration with a brand called Princess Polly. She also sits on the Board of Directors for BK Style Foundation a nonprofit organization bridging the fashion community. Usually these will be generic PR@’brandname’.com but I always give them an email as most brands do monitor these … When it comes to brand collaboration, there’s really not set rule book splaying out the steps for you. That will be the person or department who deals with collaborations. We all forget to answer emails sometimes - but this really should be an exception! If you don't do so already, follow that brand on social media. How To Approach a Brand for Collaboration January 22, 2017 jamiehalper In 2017, I finally transitioned out of collaborations (often called “collabs”), and into sponsored posts- but for the first year of my blog, I lived on brand collaborations, and often had to explain to brands and retailers why they should send me product to write about their store. If you are soliciting a brand for free product, they have the right to ask about the investment they've made in you. Follow up early and often: upon receipt of the item, when you've tried it, and when a review is pending. We simply didn’t realize that we didn’t have to wait for brands to find us and seek us out. I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. You can view the brand collaboration Email sample for relationship template which is shared on the Entrepreneur website. Put in a little bit of effort to make sure you get the right person (and the right name) looking at your proposal. 4) The widened base of customers . Now the first step in contacting a brand is actually finding a contact as such to email, and most brands usually have a contact section on their website where you can contact them through a contact form, or they will provide email addresses for certain areas of their brand. Here are seven key considerations to keep in mind before diving into any brand collaboration initiative: 1. A Perfect Collaboration Email Gets Answered. I’ve done a few different types of pitches in the past, from very brief examples to a literal full pitch attached as a Word document. You can approach this by making suggestions when talking to brands. I think first and foremost you need to have a very strong idea of your brand and who you are, who your audience is, your demographic, and brand message. Once you've landed a collaboration, make sure you are perfectly clear with the terms you've agreed on. post where you feature their product or service. How to approach a brand for collaboration 2. to the brand in the email. Show them how much you crave for more success and achievement. Communicate what you’re willing and not willing to do for a brand. But most bloggers don’t know where to start. According to Crezeo “80% of consumers say that authenticity of content will influence them to follow a brand.” If your brand is looking to boost brand awareness and increase followers, then keep it real and create a strategy that organically connects with your audience. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. If you have … Is Clickfunnels still worth it? Include a small introduction about yourself, why you like their brand, how you fit in with their brand and how you could collaborate. The Aaron’s template is very sweet and short and completely to the point which shows that you want to make working relationship with … Brands love the ZINE media kit because it gives them a comprehensive overview of your channels with the option to quickly dig deeper with just one click. Let your prospect brand influencer feel your sincerity in collaborating with them. Know Your Values. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. A small business approaches you; Typical Early Brand Collaborations. You may not always get a name (though sometimes you do — yay! There’s a lot of strategizing, creative planning and downright hard work that goes into securing and executive these collaborations. Now you've built your brand, increased your following and readership and have a good engagement rate, it's time to take the next step. Pitch ideas: I think it’s important to pitch an idea or two (or more, if you have them!) Yes, absolutely. In this article, we’re going to share our most valued tips on how to get brand collaborations, and furthermore, how to follow through on those collaborations to ensure success. Collaborating with brands is the most obvious way to earn money from your blog. Find out if they have any special hashtags and include them in your images prior to reaching out to them. Questions Regarding Paid Collaborations “How do I approach the subject of budget with a brand?” Approaching a brand about budget can seem pretty daunting, but if they reached out to you, then the ball is already in your court! Make sure you comment and/or like over time or if you can tag them in a (relevant!) Be reliable and post the content when expected. It's important that you do your best to build a relationship with the brand, so that they would want to collaborate with you in the future; and who knows you may become their brand ambassador. Some companies have dedicated influencer relations manager or have outsourced their PR to an agency. You can think about branded content at any size. Don't forget the unique link to your ZINE media kit. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. When looking for bloggers or brand influencers to work with, you need to make sure their style and personality will work with your brand and that you have a similar amount of followers. Social media reach vs impressions: which is most important? I say warm because a cold e-mail would be something you send to a big time blogger or some CEO you’ve never met or encountered. For example, Louis Vuitton and BMW recently announced a partnership where LV would create custom fiber luggage that would fit into BMW’s new i8. So be sure to personalize and avoid copy and pasting on your collaboration email. Get clear and what your brand stands for, what do you believe it. Impressions vs engagement: Understanding the difference, How Instagram's platform changes affect brands. Most importantly - don't copy paste the same email to a bunch of brands! If you're looking a good collaboration pitch email template, this article is just right for you. As an example, if the brand isn’t necessarily your exact niche, give them a few post ideas of how you could make the brand work within your blog. Are we adding more "done for you" SOPs to Flowster? A successful brand collaboration can be shockingly powerful–as powerful as influencer marketing. The new approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law. Make sure you look for the type of audience your partner brand is attracting and if you share similar values with each other. Is Clickfunnels still worth it? In this article, we're going to introduce the most helpful 10 collaboration pitch email templates for you, which'll help you to contact influencers easily. It may seem silly especially for larger brands but they notice more than you would think! It’s a key component of any brand marketing strategy that reaches target audiences in a personable and organic way, while at the same time, helps to build an influencer’s portfolio of content and credibility. 3. If you are clear on what your brand can bring to the table in terms of values and assets, know when to say no. We could go to them. Stay realistic - but dare to dream! Step 1: Send a warm e-mail. This may come from the brand direct, through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. Keep it short, descriptive, and to the point. Consider things like their overall feel and the type of products they have; think about how they fit within your personal brand, what their target market is and if that's reflected in your audience. Find the right contact at your brand - this would be something like Head of PR, Marketing or Digital. In today's Daily Nugget, I answer 3 questions: 1. American Marketing Association of New York, The Future of the CMO Series: Beyond Changing Roles, The Future of the CMO: Beyond Changing Roles. Never approach a brand for a sample, and then refuse to uphold your end of the bargain, whatever that may be. For a more specific approach, add in some points like: Say something you like about their brand. So dare to be creative and know that it can be a great experience giving your brand the extra boost it needs. You’re now working on your third brand collaboration with Qantas, what advice would you give to members wanting to collaborate with big brands? … When it comes to who to reach out, you should look for their press contact email or send them a private message on social … For influencers, the right approach and the right pitch is important when starting communication with any brand. On our side, we connected with a valuable media source who provided positive press, showcased new photos of our products, and offered a new avenue for marketing them. Can I Approach a Brand for an Instagram Collaboration? Send a quick recap after your content goes live with stats on the number of views, clicks, and any other relevant stats that may be of interest to your PR contact. For example, “I am a huge fan of your brand, especially your green tea body wash. Email Negotiation Templates: If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. Securing brand collaborations isn’t as simple as it may seem, though. The first step in contacting brands is to send a warm e-mail. Here are seven key considerations to keep in mind before diving into any brand collaboration initiative: Get clear and what your brand stands for, what do you believe it. You get to work with other brands and end up creating something new. I’ve also googled “brand’s name + … The easier they find it to communicate and work with you the more likely they will engage in more projects with you. 3. In addition, showcasing our brand as a sponsor helped boost her credibility with others and snagged her collaboration opportunities with several Etsy shop owners. After you work with a brand, don’t ghost on them like a bad boyfriend. 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