Influencer marketing certainly is one of the most popular marketing strategies these days, if not the most popular. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. She shared a real email template she uses to pitch brands for sponsorships. Quigley, I participated in your Instagram workshop yesterday, and I was amazed by your bright personality. You’re a marketer; they’re marketers too. Related: 5 Ways to Maximize Word-of-Mouth Marketing. First of all, it’s important that the micro-influencer will be able to reach a relevant audience. Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. Potential brands want to see that your Twitter, Facebook, Instagram and Youtube are all aligned with a similar type of audience. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. Before you reach out to an Influencer, you’ll want to do some research and learn more about them and their business. Take a look at this sample email template that you can use to reach out to influencers: “Dear [Influencer’s Name], I am [Your Name], [Your Designation] from [Your Company’s Name]. Let’s take a look at the steps you should follow: Step #1: Do the Legwork For Your Outreach. And rightfully so. We love the work that you do. It is most likely that celebrities do not reach out to brands to get deals. They can help you find Instagram influencers and identify their engagement rates, but most of them aren’t cheap. 5 Helpful Instagram Outreach Templates In the initial step, you have to reach out to an Instagram influencer so that he or she can know about your business in detail. Automagic is a responsive page builder tailor … In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. We’ll help you get started in the world of influencer marketing, discover how to approach influencers, and understand how to allow influencers to do what they do best without compromising your brand. Instagram DMs are a casual, informal way to reach out to influencers. Check out their social media posts, their website, their audience, what they care about and how they’re already monetizing their business. But there are some essential metrics you should consider when filtering out the wrong influencers from your list. Promote Your Products. The more appropriate manner to reach out to influencers is to send them a direct message or email. How to reach out to influencers; Let’s get started. Social media is a competitive world. You may be tempted to reach out to influencers who have huge follower counts. Influencer marketing has one significant advantage over media buying: authenticity. It’s a more soft-sell approach that doesn’t look as spammy. In a nutshell, this means tracking down potential marketers and entrepreneurs who would be interested in your content, and telling them about it before you even publish it. Having in place a good social media listening strategy for your business will help you with this. Now you can successfully reach out to influencers by following these tips and making the most of the ideas provided here. If you want to land an influencer for your campaign, you can’t afford to mess up your outreach. But this technique is considered bad taste, particularly because most influencers are very picky about the brands they associate with. An influencer can honestly and directly promote your product on their page, unlike when you buy a banner on a website and promote the product on your own. Influencer mention template. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. 4 Steps to Reach Out to Influencers Effectively. Reach out to influencers first on social channels where they are most active and make sure that your messages includes detailed reasons why you love their content and/or personal story. Engagement. There are several reasons why everyone is going gaga over influencer marketing. Once you’ve featured an influencer in your content, you have to make sure they notice. Guide: How To Reach Out To Influencers For Your Brand. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. Building a social following isn’t just a hobby for the average influencer; it’s their business and, for many, their livelihood. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. When you’re reaching out to Instagram influencers, remember to treat them with respect – not only as human beings, but as fellow business people. To determine whether or not a micro-influencer is right for you, consider the following: 1. How to Find Instagram Influencers. Don’t only focus on identifying influencers, instead, put great thought into how you approach influencers and your influencer outreach campaign as well in order to truly succeed. Each step needs to be orchestrated perfectly. Influencer marketing can help brands of all sizes stay on top and achieve their marketing goals. You will offer them in exchange for posting about your products and putting a link in their bio, a commission for every time they sell one of your products through their association, or sign up for your service. UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … So, before introducing them, let me first show you how to connect with popular personalities for free. As you can guess by my bolding, this part of your influencer marketing focuses on step three of the technique. For this purpose, you can use different types of trendy templates which will help in starting a formal conversation. Relevance. #2. We really appreciate [Mention something that you like about their work]. If you’re looking for a simple and super-quick template to get your media kit created in record time, try out our free template! If you don’t reach out to the influencers in a good way, they’ll never respond to you, and then, all of your influencer identification efforts will be in vain. First, find out who the best influencers are in your niche. In contrast, a brand like Nike reaching out with a personalized outreach template, will surely see a much higher level of interest. It was produced in order to reach out to an influencer who you might want to work with when it comes to helping you produce written content. Keep in mind your DMs will also likely be read on mobile phones, so the shorter you can keep them, the easier they’ll be for influencers to go through! I wasn’t sure if that would be a good idea at first, but it’s a great way to introduce yourself to the brand! Know which form of communication the influencer uses most. A few things to take note: the eye-catching aesthetics, what campaign they need this influencer for, and why their product aligns with this particular influencer’s values. Now I’m 100% sure that you are a perfect fit for our brand. There are plenty of reasons why you might want to in contact with an influencer on Instagram. If you use DMs for outreach, you need to keep them short and concise because you’ll have a 1,000 character limit. In the last part of the post, you got an email marketing framework that you can use for creating effective influencer outreach templates for your own campaign. Why should you reach out to influencers? When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. 3 best influencer outreach email examples of all time. If you have ever met an influencer in person, mention it in your email: Hi Quigley, I’m Carla. How To Reach Out To Amazon Influencers & What To Say (With Amazon Influencer Outreach Templates) When considering how to reach out to an Amazon Influencer and what to say, it is as simple as following them on social media, engaging with their content and then reaching out … Part 1. In the age of social media, it’s a well-known fact that influencers have become highly sought-after. Use Later’s Free Influencer Media Kit Template. If a controversial detox tea brand is reaching out to top-tier influencers with a non-personalized outreach template, they can expect to see a very low response rate and level of interest. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! Bad taste, particularly because most influencers are very picky about the brands they associate with are in content. 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